Fish CANNOT RESIST decals that combine vivid colors/patterns, while at the same time, being printed on highly reflective, holographic material! Based on about a decade of experience, expect to out-fish the most comparable Rapalas 3/4th of the time! MAKE, DIY, BUILD AND CUSTOMIZE AS YOUR IMAGINATION PERMITS, BUT HERE ARE JUST A FEW SUGGESTIONS: Mix and match the 54 included self-adhesive decals or paint your own. Inject included scent into a built-in pocket...refillable while fishing. Built-in pilot divots can be left sealed (water-tight) or punched through and customized in size and number to vary the scent diffusion rate. Place a desired quantity of included lead wire into the pocket, or wrap lead wire around belly eyelet and/or trailing eyelet to customize action, running depth and total weight of the lure. Add a desired quantity of included BBs to the sealable pocket to produce a rattling crankbait. Everything pictured comes with the kit, including the non-pictured, highly effective "Pole Bender" fish attractant.